In collaboration with Studio Loutsis, I led the brand strategy and positioning of OTJ for their recent rebrand and website launch. We worked hand-in-hand to engage with the entire executive and design leadership team to get a sense of OTJ’s unique sense of self, resulting in a confident brand identity that provides consistency across multiple studios while embracing OTJ’s biggest asset, it's people.

Client: OTJ
Credit: Studio Loutsis
Role: Brand Strategy & Positioning, Workshops and Stakeholder engagement, UX Design