With the belief that every small business can leverage the opportunities of the digital age, Taction is a new consultancy that bringing the benefits of digital transformation to clients so they can operate with agility, thoughtfulness and resiliency. They needed a brand that communicated this mission and welcomed small businesses owners of all kinds, from nail salons to dry wall installers and everyone in between.

Client: Taction Consulting
Role: Led the development of the overall brand, positioning and creative direction of the startup, including visuals, brand expressions and web design