Following their 150 Year milestone, global design organization Woods Bagot was looking to differentiate themselves in a crowded market and celebrate their new mandate to move from a founder to a foundation practice. The new W–B identity confidently departs from their old namesake to step into a new arena of strategic, empathetic design that spans regions, communities and project types.

Credit: Woods Bagot and ERA-co
Role: Co-led the creative direction and brand strategy for overall repositioning, including visuals, web and experiential brand events across 5 years